Organic food suffering?

Interesting, and disturbing, article in Newsweek about Organic food. And Cleveland is mentioned in the piece. According to the article: "With food prices rising, the bloom is going off organics. The healthy-food craze mushroomed this decade, growing 150 percent since 2001 to reach $19 billion in sales last year. Driven by a rising demand for food free of pesticides and growth hormones, organics went mainstream, moving from tony Whole Foods to the produce aisle at Wal-Mart. But now with gas near $4 a gallon, the $7 gallon of organic milk doesn't look as good. (A gallon of conventional milk at Kroger will run you as little as $2.99.) In a new survey from WSL Strategic Retail, only 27 percent of shoppers thought organics were worth the money—even though most agreed they are healthier. After years of 20 percent annual sales growth, consumers are curtailing their consumption of organics, according to market researcher the Hartman Group. "Organic strawberries looked nice in February," says Nancy Massotto, who runs a "green parenting" network in Caldwell, N.J. "But I'm not paying $6 for a pint when I'm paying $4 a gallon for gas." "